Mediatribu Group History

	1995 was underlined by the founding of IVS Technologies, a company of ours specialized in audiovisual machinery leasing for TV shows, fares, exhibitions, concerts and other events. Having entered the television media market (working with TF1, France TV, Canal + and M6) the company then moved on to creating services and logistics dedicated to the specifics of this market as it acquired its first large-scale screen. During the first decade of the new millennium , IVS strengthened its entrepreneurial position and also started an ambitious diversification policy. In 2000, IVS and computer engineer Jean-Luc Fert co-created Alternative Développement, which was then put under IVS control. AD is a company specialized in computer development, multimedia interactivity, TV games and other services designed for TV show hosts/producers.
	As numerous TV game shows were adapted to French TV in 2002, AD became the leader in this activity sector, hence making IVS the biggest audiovisual interactivity broadcasting service group for TV shows in France (interactivity development and broadcasting). IVS and AD are both leading French audiovisual service providers for TV shows. This includes many prestigious French shows (Sidaction, Téléthon, Les Enfants de la TV and La Fureur,). As French TV and producers were subject to a rapid growth and success of entertainment programs, reality TV and TV games, our group made a successful use of its synergy as well as image and interactivity broadcasting capacities (Big Brother, Allo Quizz). IVS is also a part of many major international fares and exhibitions (The European Renault fare, the aeronautical SNECMA fare).
	From 2000 to 2005, as initiated by Laurent Issenjou, our group continued to develop its services in image broadcasting. These were also extended to image content creation as he founded Prod me up, a company focusing on visual creations, designs and content for TV programs. Prod me up has been commissioned to create and design numerous TV show music themes and computer graphic modules to embellish TV sets, but also dynamic display screens for TV games. Alternative Développement has developed an interactivity, moderation and SMS database management system. It has also co-developed (with another producer) and put into use the first interactive TV show for mobile phones. This show will be aired on France 5 (C dans l’air). In 2004, while maintaining its own development IVS acquired R-Stage one of its suppliers specialized in logistical and transportation services. In order to optimize its existing services and extend its activity to a more global offer (screen leasing, transport and set-up), IVS also decide to create 2 internal independent services. The Events, Concerts and Fares Department as well as the Sales and Installation Department were initiated so as to be able to reach out to a greater number of markets.
	Thanks to its multiple synergetic developments and its technology, Mediatribu can now offer a pre-show concept for large-scale events which is fully based on auto-financed shared revenues (the Olympic Games, Star Academy concerts). Since 2005, IVS has been re-focusing its activities around 2 specific branches : The Technical & Logistical Department and the Interactivity, Multimedia & Telecommunications Department. In 2005, Laurent Issenjou and his subsidiary managers created Mediatribu which in turn became the majority shareholder of IVS, R-Stage, Alternative Développement and Prod Me Up. Mediatribu Technique & Logistics increased its growth and successfully reached its business objectives in multiple services (Events, Concerts, Fares, Fashion shows, Sales and Installation) while obtaining some very prestigious contracts in France (Audiovisual machinery installation and inauguration of the Louis Vuitton building on the Champs Elysée in Paris, the SNECMA display at the International Aeronautical Fare and the Michelin display at the International Motor Car Show) Mediatribu Interactivity has benefited from the economical dynamics of the French TV media market. In 2007 Mediatribu reinforced its position in the French and international audiovisual industries which led to the creation of Studio BAHIA, expert in audio and video post-production and specialized in animated features.
	This project was an opportunity for Mediatribu to work with Noam KANIEL and Alexis DERNAUCOURT. Noam KANIEL is a famous song writer and composer for many music celebrities in France and the USA (Hélène Ségara, Patrick Fiori, Julie Zénatti) and also as a theme music composer for TV series and animated features (The Aristocats, The Mask and The Fantastic Four). After 10 year as a music editor and then as sound technician in animated features coproduced by Europe, the USA and Canada (Stargate, Evolution W.I.T.C.H, inspecteur gadget, gadgetinises) Alexis DERNAUCOURT has acquired a serious reputation as a trust-worthy professional. The Mediatribu Group has quenched its thirst to develop activity in creative services. As of the creation of Studio Bahia customer-trust was fully established and the studio was commissioned for some very important projects such as the 78 episodes of Les Mini –Justiciers and the 52 episodes of Gormiti. Both of these projects were international successes in the world of animated features. In 2008 the Mediatribu Group continued its ongoing development in providing services and creativity by extending its visual know-how to the 5.1 sound business by becoming a 50% shareholder of ANAPHI Studio. Making the most of Lionel Montabord’s technical and creative experience in the movie-making business ANAPHI studio offers a new acutely organized and industrialized approach to executive post-production for full-length features, documentaries and TV fictions.. To this day, the synergy of the various Mediatribu subsidiaries has demonstrated an active development and an optimal market positioning in services, technologies, interactivity and creativity available to this specific domain.